Advertising legal services

Rule 36 of the Legal Profession Uniform Law Australian Solicitors' Conduct Rules 2015 provides that:

     36.1 A solicitor or principal of a law practice must ensure that any advertising, marketing, or promotion in connection with the solicitor or law practice is not:

     36.1.1 false;

     36.1.2 misleading or deceptive or likely to mislead or deceive;

     36.1.3 offensive; or

     36.1.4 prohibited by law.

     36.2 A solicitor must not convey a false, misleading or deceptive impression of specialist expertise and must not advertise or authorise advertising in a manner that uses the words "accredited specialist" or a derivative of those words (including post-nominals), unless the solicitor is a specialist accredited by the relevant professional association.