Marketing your accreditation
Successfully gaining specialist accreditation is a significant achievement and should be promoted.
To help Accredited Specialists expand their practices and gain more work in their areas of accreditation, the Scheme offers a range of marketing resources and opportunities.
Here are some suggestions on the marketing channels that you may consider when promoting your accreditation status:
- Register with the Solicitor Referral Services (SRS).
- Use your post-nominals.
- Use the Specialist Accreditation logo.
- Display your certificate.
- Deliver pro bono talks on the law and legal issues in your local area through the Speakers Bureau.
Find the right solicitor for your organisation
| This DL flyer has been developed to assist in the business-to-business promotion of Accredited Specialists. The artwork includes customisable areas for the input of your contact details. Download the flyer artwork for printing (Law Society member login required). For assistance with the printing of the flyer, download the print specifications (Law Society member login required). |
Promoting Specialist Accreditation Guidelines
| These guidelines have been created to assist graphic designers and other office administrators in the production of Accredited Specialist marketing material. Topics covered include the correct use of the logo, colour specifcations, post nominals and examples of stationery. Download the Guidelines . |
Specialist Accreditation logo
 | To help you make the most of your specialist status in the wider community, the Specialist Accreditation Board gives you the right to use the Scheme’s highly recognisable logo on all your stationery and advertising material. |
- Download Specialist Accreditation logos (EPS, 1.8Mb) – to use logos in graphic design software.
- Download Specialist Accreditation logos (PDF, 3.0Mb) – to view the logos.
Email the Law Society of NSW at specialists@lawsociety.com.au if you would like a logo for a specific specialist accreditation.
Personal Injury specialists, please note: There are special restrictions on Personal Injury practitioners and Accredited Specialists with regard to advertising and the use of the logo, see below. The matter is being determined and further advice will be available via this website as it progresses through the submission process. |
Advertising rules and guidelines for Accredited Specialists
Use of the Specialist Accreditation logo is a simple and effective way to promote your Accreditation.The symbol is well recognised and is used by all jurisdictions that offer Accreditation.
All Accredited Specialists, as solicitors practising in NSW, must adhere to obligations under the Legal Profession Act 2004 (NSW) in relation to advertising, including that advertising must not be of a kind that might reasonably be regarded as false, misleading or deceptive.
For more detailed information on advertising rules and guidelines, you can review the following documents:
Branding guidelines for Personal Injury Specialists
Purchase Accredited Specialist products
A range of products available exclusively to Accredited Specialists can be purchased online from the Law Society Shop.
We recommend you purchase a reception area plaque and a special frame for your Specialist Accreditation certificate and display both in a prominent area for all clients and visitors to see.
More marketing information
Download the Information for Accredited Specialists brochure.
CONTACT
- Specialist Accreditation Scheme
- Law Society of NSW
- 170 Phillip Street
- Sydney NSW 2000
- DX 362 Sydney
- T: (02) 9926 0305
- F: (02) 9926 0166
- E: specialists@lawsociety.com.au
